“Propaganda consists of the planned use of any form of public or mass-produced communication designed to affect the minds and emotions of a given group for a specific purpose, whether military, economic, or political.”
-Linebarger, Paul Myron Anthony. 1954. Psychological Warfare, 1954, Combat Forces Press, Washington (p. 39)
“All propaganda has to be popular and has to adapt its spiritual level to the perception of the least intelligent of those towards whom it intends to direct itself.”
-Adolf Hitler, Mein Kampf (“My Struggle”), Vol. I
“…there was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, ‘and this will always be the man in the street.’ Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology… Hatred and contempt must be directed at particular individuals.”
-H. Trevor-Roper (ed), The Goebbels Diaries, p. XX, cited in Regan, Geoffrey. 1987. Great Military Disasters. New York: M. Evans and Company.
Any of the above strategies could be linked to the marketing/ advertising industry. Let’s unpack the adverts that get flighted on SABC 3 /government TV in English. If you watch that channel you would surely have noticed that three-quarters of all adverts on SABC 3 are for Insurance. What any intelligent person can surmise from this is that the people watching SABC3 spend a fair amount of time scared of losing their stuff, their health , their lives, basically they feel physical insecure or at risk. Then the insurance advert comes along that promises you peace of mind at the cost of a monthly instalment. The other quarter of adverts are for products that will make you smell good, and of course you need those because of how much fearful people sweat. Then there are the adverts for sensitive teeth curing products, which you need because you have been grinding them in terror every night. Then finally there are adverts for fast food / comfort eating for the stressed. So to sum up all the adverts are designed to play up to and promulgate the fear. Fear makes people grind their teeth, sweat and comfort eat and all of that makes people look old and therefore require micro fucking engineered eye serum. If that does not work people purchase peace of mind/insurance. Jesus Mary and Joseph corporate propaganda is totally out of hand, and let’s be frank boring as all fuck. The Irony off course is the individuals that work in the advertising industry are the same people who buy insurance, that are the same people who are swayed by jingle-bell technology AKA shield fucking deodorant. So these corporates pay advertising agencies money to fuck themselves over, and promulgate fear. Panga Management thinks war is a cleaner fucking business.